A two-day limited event, "MoonSwatch Tour," will be held.2026 / 06 / 20 ~ 6 / 21

A two-day limited event, the "MoonSwatch Tour," will be held at the fir tree plaza in the Karuizawa Hoshino area. Swatch is holding special road trip events in various locations to bring the "Bioceramic MoonSwatch" collection, born from an innovative collaboration with OMEGA, to a wider audience. This unique tour is making its debut in Karuizawa. Why not come and enjoy the Hoshino area, where a pleasant early summer breeze blows?

The "Bioceramic MoonSwatch" collection is a chronograph collection born from the fusion of the innovation of the OMEGA Speedmaster Moonwatch, which marked the historic moment of humanity's moon landing, and Swatch's free-thinking approach. As a special item that is only sold at select Swatch stores in Japan and not available online, the MoonSwatch tour will provide an opportunity for more fans to directly experience the charm of the collection.

In this tour, MoonSwatch watches were loaded onto a Fiat 500, a classic car that was born in 1957, the same year as the Omega Speedmaster, and traveled to various locations. Departing from Swatch headquarters in Biel, Switzerland in the summer of 2022, the tour visited areas in Japan that did not have stores, as well as unique locations.